Saturday, July 17, 2010: 10:00 am (Tesla): In this session, open source hardware pioneers Limor "Ladyada" Fried of Adafruit Industries and Phillip Torrone of MAKE Magazine show how anyone can start their own open source hardware business. The talk will show how Adafruit runs its open hardware business, top to bottom -- from choosing a PCB (printed circuit board) manufacturer to selecting which open source online shopping cart works best for selling electronics online. Limor and Phil will also give a detailed overview of the top ten open source hardware businesses, what they do, and what you can learn from their projects and products. If you're considering turning your electronics hobby into a full-fledged business, this is a talk not to miss.