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HOPE_16 (2025): "Hacking Search: Kagi's Revolt Against the Ad-Tech Machine" (Download)

HOPE_16 (2025): "Hacking Search: Kagi's Revolt Against the Ad-Tech Machine" (Download)

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Vladimir Prelovac
Saturday, August 16, 2025: 1:00 pm (Little Theatre): You know the drill: search for official travel info, get an overcharging third-party site. Look for a hotel, get a misleading aggregator. "Free" search costs you time, money, and trust. Kagi is the revolt - a paid, obsessively user-centric search engine architected to serve you, not the advertisers. This session reveals how Kagi sidesteps the surveillance model, leveraging diverse sources and AI tools (under your control) to deliver clean, customizable results. Founder Vlad Prelovac will detail the tech choices enabling genuine user agency (blocking SEO garbage, elevating trusted sources via filters), the challenge of building viable alternatives outside the ad-tech ecosystem, and the fight to restore user agency against data-hoarding monopolies. If you're tired of being the product on the web, join the resistance.