Chef Adam Sobel
Saturday, August 16, 2025: 5:00 pm (Little Theatre): During the pandemic, Adam launched Galactic MegaStallion, a new vegan food business, but decided traditional marketing was boring and morally icky. Instead, he created an elaborate system of codes, cyphers, a mysterious hotline, and strategically (and illegally) placed billboards that led curious people to find his food through coordinates. This presentation will cover how and why he developed this unconventional marketing approach, and how breaking traditional marketing rules and business conventions actually built a delighted customer base.