Friday, July 16, 2010: 4:00 pm (Lovelace): "If it's free, how do you make money?" One year after the Copyleft release of her animated musical feature Sita Sings the Blues, Nina Paley presents the latest round of hard data from the project. Contrary to MPAA propaganda, the more the audience freely shares the film, the more they purchase DVDs, theater admissions, and merchandise. In this talk, witness the numbers that prove it.